French actress Clémence Poésy is back as the face of Chloé fragrance front its campaign for Love Story, its newest scent
Clémence Poésy has returned - four years after her first stint - to reprise her role as the face of a new Chloé fragrance, Love Story.
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"I was very touched Chloé asked me to do this a second time around," the French actress and model told us. "I never thought that would happen. I grew up really admiring all the poetry of the clothes - Chloé was the first fashion house that lent me clothes from when I starting out as an actress." But the French fashion house did invite the 32-year-old beauty back, and here she stars in the lovely film directed by Mélanie Laurent.
Clémence Poésy's fist campaign for Chloé, shot in 2008
Directed by Mélanie Laurent, Poésy's Love Story for Chloé sees the actress whisked through Paris for "a modern story of seduction. Her, and him, their paths cross, a few mumbled words, a beautiful moment," explains the press release. "It's about a girl that doesn't want to stay still, there's a real sense of movement in the film," adds Poésy.
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"It was really fun to film, but it was a tad cold... freezing in fact," Poésy tells us. Probably because she wears a silk dress throughout, which Chloé's creative director, Clare Waight Keller chose, "we shot the stills in New York a few months before and it was all about the back, and this dress worked in exactly the same way - it felt so beautiful," she tells us.
The hair and make-up for the filming was chosen by Poésy however, "I don't like looking like someone's done too much," she explains, "I feel a bit weird looking like someone's done my make-up. If I have to, I try and work with people who understand how little make-up I like - someone like make-up artist Carole Colombani I love. On the hair I like almost nothing."
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Just as safe as her make-up choices, this new signing for Poésy felt easy, "I loved Chloé so much it didn't feel like I was forcing myself, it made sense in a strange way."
As for the juice she's fronting itself, Love Story, with orange blossom, neroli and jasmine, "is a bit more grown up than the signature scent, but at the same time keeps that element of lightness and fun," she adds. "Love Story stays with you in a really delicate way, without ever being too strong, walking that thin line between flowery and fresh. And, I love that it's something you can keep on all day and all night, and I guess that's the story Chloé came up with - keep it on in the morning, and you'll still be wearing it when you're out dancing at night."
If you want to make sure the Love Story stays with you follow Poesy's tip of applying perfume to your wrists and temples in the morning, "and on all of your scarves. It's probably a bit too much for any cab I get into but I quite like it, it wakes me up and makes me feel like I'm new again."
Chloe Love Story, from £47 for 30ml
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